When I was a young assistant there was some wonderful award winning Supermarket work in the press, AMV’s work for Sainsbury’s in the 80’s, Tesco’s in the 90’s followed by M&S mouth watering commercials during the following decade.
The Sainsbury’s 80’s adv’, beautiful photography would capture a simple plum or fennel bulb, so why is Supermarket work now just about cost, surely the public want to know more about what families are putting on their plate?
I shot some nice food shots for Tesco’s / Red Brick Road between 2000-2010; when i open a newspaper now, the ads look just the same, they could be my old photos but are 15+ years on.
Waitrose were great to work for and had a great team of Art Directors from Banks Hoggins O’Shea & RKCR, especially Richard Dennison who really art directed posters and ads. He was a real craftsman, who also commissioned me on beautiful Landrover campaigns with Andy Clough & Rich, Richard Denney & Dave Henderson. He was one of the best creatives a photographer could work alongside, the type of AD that made me really happy I decided to become a ‘smudger’. Thank you
